
International regulations governing the use of release agents in food, approval from various regulatory bodies and rise in prices of raw materials such as vegetable oils are the major challenges for the growth of the release agents market across the globe.
Globally, the manufacturing companies trying to enter the release agent market in healthcare are required to maintain stringent regulatory standards. Moreover, the high level of capital requirement remains a major barrier for the entry of new players, which offers a competitive edge to the established players in the industry competition.
Geographically, Europe is the largest release agents market due to elevated need of baked products and alertness about the advantages of consuming releasing agent. In addition, upsurge in consumer alertness and health concerns, mounting requirement for processed food and growth in need for natural sources of ingredients are also driving the growth of the European release agents market.
Asia-Pacific is observed to witness the fastest growth in the market, as the region comprises of largest population. In addition, the mounting awareness, changing lifestyle and upsurge in production of processed food is also creating ample opportunity for the growth of the Asia-Pacific release agents market.
Key players in the release agents market are catering the demand by investing on new product launches in their product portfolio across the globe. In August 2018, Avatar Corporation promotes water based release agent, which provide superior functional solutions for specialty applications.
In addition, in July 2014, Par-Way Tryson introduced Vegalene, genetically modified organisms (GMO)-free food release spray and it saves operator time. Archer Daniels Midland Company, Avatar Corporation, IFC Solutions, Inc, AAK AB, Puratos Group NV, Cargill, Lallemand, The Bakels Group, Masterol Foods Pty Ltd, Associated British Foods PLC, Lecico GmbH, Par-Way Tryson Company and Dübör Groneweg GmbH & Co. Kg are the key players offering release agents.
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